City Grocery

With the advent of Internet, the revolution of being online has been noticed remarkably. Each and every industry, related to any product or service, is being overturned by this online era. And if I say that food industry has taken a rebirth by going online, then I am not talking beyond words. Food industry is also revolutionized with the upraising of Internet technology. Now food can be ordered online with a few mouse clicks while sitting at homes/offices. Online food ordering systems have made this ‘dream come true’ of ordering food leisurely from a preferred restaurant, beyond any time or distance constraint.

Since the customers have started becoming techno savvy, they prefer to shop groceries and food items online. According to them, businesses which are aware of the latest technology are the ‘wise one’. Online food ordering systems help in restaurateurs in embedding the power of technology in their restaurant’s service thereby creating a ‘wise’ image in customer’s mind. The online food ordering systems are replacing phone based ordering at a rapid rate. Both the restaurateurs and customers are awarded with the freedom from the frustration of missed orders and long hold on.

To count upon, there are a numerous beneficial features of these online food delivery systems. Restaurant menus can be uploaded online so that customers can have a direct access to the details of the cuisines which they want to order. Online statistics and live sales report enable restaurateurs to keep a track on the sales graph of the restaurant. A larger bandwidth is provided to store more customer information for targeted marketing campaigns. Various other features include lower labor costs, increased revenues via various payment gateways, assurance about full security of valuable information, online promotion, recipe customization etc.

With an inclusion to all these features and benefits, these online ordering systems are quite handy to use. These can be integrated easily with the restaurant’s website without any requirement of on site installation or bulky set ups. One can start taking or placing of orders within a few hours of signing up into the system.

Various kinds of online food ordering software are available today. But all of them are not successful in satisfying today’s clever customer. So, while choosing the best online ordering system for their restaurant, restaurateurs should opt only for the system which can provide all the features with a blend of prompt online technology and affordable prices.

In this month’s briefing we examine the development of online grocery shopping. We look specifically at the growing online wine market, and examine both the activities of major grocery chains and specialist drinks retailers in the online sector.

As would be expected from a sector expanding from a small base, the online food and beverage market is showing strong year-on-year growth. We provide an overview of the key facilitators for this growth, and include chapters on innovation and development, the marketing of wine online and the importance of an online presence. Market share by retailer for the online grocery sector is also provided along with company profiles for Tesco, Sainsbury’s, Ocado/Waitrose, Asda, Majestic Wine, Oddbins/Nicolas and Wine Cellar.

Table of Contents

Introduction

Market growth

Market shares – Tesco and the rest

The importance of an online presence

Key facilitators for growth

Innovation and development

Marketing wine online

Outlook

Company profiles

Tesco

Sainsbury’s

Ocado/Waitrose

Asda

Majestic Wine

Oddbins/Nicolas

Wine Cellar

List of tables

Table 1: UK online food retail sector – estimated market shares

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