In this month’s briefing we examine the development of online grocery shopping. We look specifically at the growing online wine market, and examine both the activities of major grocery chains and specialist drinks retailers in the online sector.

As would be expected from a sector expanding from a small base, the online food and beverage market is showing strong year-on-year growth. We provide an overview of the key facilitators for this growth, and include chapters on innovation and development, the marketing of wine online and the importance of an online presence. Market share by retailer for the online grocery sector is also provided along with company profiles for Tesco, Sainsbury’s, Ocado/Waitrose, Asda, Majestic Wine, Oddbins/Nicolas and Wine Cellar.

Table of Contents

Introduction

Market growth

Market shares – Tesco and the rest

The importance of an online presence

Key facilitators for growth

Innovation and development

Marketing wine online

Outlook

Company profiles

Tesco

Sainsbury’s

Ocado/Waitrose

Asda

Majestic Wine

Oddbins/Nicolas

Wine Cellar

List of tables

Table 1: UK online food retail sector – estimated market shares

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